Bustos Media and Gusar Telecomunicaciones have partnered to launch Bustos’ Spanish Rhythmic “Urbana” brand on Gusar’s 104.3 XHAZE-FM Nogales, Sonora.
XHAZE-FM had previously been Grupera “La Sonora de Nogales”. It will continue with its morning news segments Con Valor and Con Verdad and El Intermedio hosted by Enrique Gomez. The remainder of the programming will replicate the programming heard in Tucson on Bustos’ “Urbana 92.5” K223CI/KZLZ-HD2 with core artists including Bad Bunny, Becky G, Rosalía, Karol G, Maluma, and Mark Anthony.
The two companies will also enter joint sales agreements with one another allowing Bustos’ Tucson clients to purchase spots on XHAZE-FM and vice-versa.
As of September 2, 2023, Bustos Media Holdings, LLC and Gusar Telecomunicaciones, SA announce a commercial and programming agreement under Bustos’ URBANA brand.
The 50Kw XHAZE-FM 104.3FM Nogales, Sonora becomes URBANA to complement Bustos’s URBANA 92.5 FM Tucson. Jointly they will cover all of southern Arizona and the Northern part of the Mexican state of Sonora.
The programming consists of contemporary Latin urban rhythm, also known as Urban-Pop. It plays artists like: Bad Bunny, Becky G, Rosalía, Karol G, Maluma, and Mark Anthony to name just a few. Its website is: https://urbanatucson.com/
URBANA 104.3 FM will continue with its morning news segments: Con Valor and Con Verdad and El Intermedio hosted by journalist Enrique Gomez. For more than 25 years these news programs have been a Nogales staple: Its website is: https://www.urbananogales.com/
Important Note – There is no change or merger between companies. Each station will continue to operate independently and comply with the government regulations of their respective countries.
As part of the binational agreement, Tucson clients will be able to buy advertising, at special rates, on Urbana Nogales 104.3 FM through the Bustos sales reps. Reciprocally, Nogales clients will be able to buy advertising on all the Bustos Tucson stations: Urbana 92.5 FM, La Poderosa 105.3, The Groove 106.3, The Voice 1030AM, The Drive 101.7 FM and 830 AM.
This story first appeared on radioinsight.com