JVC Media has appointed Brenda Franco as General Manager of its four stations in Fort Walton Beach FL.
Franco joins JVC after spending the past two decades as Key Account Manager and Senior Marketing Consultant for Cumulus Media’s stations in the Destin/Fort Walton Beach market.
JVC Media of Florida, one of America’s largest independent and locally owned broadcast and entertainment companies, continues to staff the company with radio pros and industry veterans. JVC announces the addition of Brenda Franco to its Fort Walton Beach cluster. Brenda is a 35+ year broadcasting industry veteran with 21 years of experience in the Fort Walton Beach/Destin market where she served as Cumulus Radio’s Key Account Manager and Senior Marketing Consultant. Brenda will serve as General Manager overseeing JVC’s WECQ Q92 (CHR), WHWY Highway 98.1 Country, WWAV 102.1 The Wave (Classic Hits), and the new WZLB Florida Man Radio 103.1 (Entertainment Talk).
“JVC’s commitment to the Emerald Coast and all of our markets is to grow our culture of great LOCAL radio for our listeners and clients,” JVC Executive Shane Reeve says. “The addition of Brenda as our General Manager for JVC Fort Walton Beach is a win for everyone in the market. Brenda’s success in sales management up and down the Emerald Coast is due to her incredible knowledge and passion for her clients, listeners, and the industry. I was always so impressed with Brenda during my earlier tenure in Fort Walton Beach and I am thrilled to have someone of her caliber on board with the JVC family.”
When asked about her move to JVC and the new General Manager responsibilities, Brenda replied, “When the opportunity to team up with a company like JVC that believes in focusing on LOCAL radio – being involved with the community and truly looking after the needs of clients and listeners, I knew JVC was where I wanted to be. Thanks to Shane Reeve and (CEO) John Caracciolo for giving me the opportunity to work with such talented people and lead the Fort Walton Beach cluster as it continues to evolve. There are GREAT things ahead on the Emerald Coast as we focus on making a difference in our community, delivering great products to our listeners, and partnering to overdeliver to our clients.”
JVC’s CEO John Caracciolo added, “I’m excited Brenda is joining the JVC team! It is going to be fun to watch her lend her incredible talent and reputation within the community to our brands and staff. She’s a natural to continue our culture of FUN and LOCAL radio that works for the community, clients, and our loyal listeners!”.
Brenda will start with the JVC team in September. To reach her, email at bfranco@jvcbroadcasting.com
This story first appeared on radioinsight.com