Beasley Media Rhythmic CHR “Wild 94.1” WLLD Lakeland/Tampa has added Premiere Networks’ “Bootleg Kev Show” for nights from 7-11pm weekdays and Sundays from 8-10pm.
The move marks a return to the station for host Kevin Ratliff as he previously hosted afternoons from 2014 to 2017 and the station was one of the syndicated show’s launch affiliates in March 2021. It had been airing in Tampa on iHeartMedia Hip Hop “95.7 The Beat” WBTP until its frequency swap and flip to Classic Hip Hop in July.
WLLD Program Director Orlando Davis said, “Bringing ‘The Bootleg Kev Show’ back to WiLD just feels right. “Kev’s familiarity with the city from his initial success in Tampa is already a win. His return, along with co-host James Andre Jefferson Jr. and the incredible show he’s built over the last several years, exudes growth in both him and the culture.”
Bootleg Kev added, “WLLD is a radio station that’s not only legendary, but also important to my journey and career. I know for a fact I wouldn’t be where I am today without WiLD 94.1 taking a chance on me back in 2014. Fast forward to today, and I’M BACK HOME! It’s truly a family affair. I’m so excited to work with Orlando Davis again and provide a very WiLD night show for WLLD and the Tampa Bay Area listeners!”
This story first appeared on radioinsight.com