Bonneville Denver is combining all of its Sports properties under a new “Denver Sports” umbrella.
The new brand will encompass programming from “104.3 The Fan” KKFN-FM Longmont, “ESPN Denver 1600” KEPN/KKFN-HD2, and KKFN-HD3 which airs University of Denver play-by-play as well as podcasts and local video programming. The DenverSports.com and Denver Sports app and related social media will replace KKFN’s brand as the primary brand atop the cluster.
The move follows similar rebrandings at Bonneville’s Sports properties in Phoenix, Sacramento, and Seattle to emphasize the market name.
Bonneville Denver announces the launch of Denver Sports, a new sports-media brand that will encompass several content distribution channels for fans in the Mile High City.
At the heart of Denver Sports is DenverSports.com and the Denver Sports mobile app, featuring constantly updating news and columns on Denver sports teams, entertaining digital video shows like “Coffee Break” and “Orange and Blue Today” and informative podcasts like “Mile High Hoops” and “Mile High Hockey.”
Denver Sports is also the home to a network of radio stations: Denver’s Sports Station 104.3 The Fan (KKFN-FM), ESPN Denver 1600 (KEPN-AM and 104.3 HD2) and 104.3 HD3. These stations are available streamed live or on-demand at DenverSports.com or on the Denver Sports mobile app.
“Denver Sports will deliver a tremendous range of content for all Denver sports fans,” said Bonneville Denver SVP/Market Manager Katie Reid. “Whether it’s reading news and columns at DenverSports.com, watching a fun segment on ‘Coffee Break,’ downloading the ‘Mile High Hoops’ podcast or listening to the opinionated and entertaining hosts of Denver’s Sports Station 104.3 The Fan; Denver Sports truly has something for every Denver sports fan.”
Fans can follow Denver Sports across social media on Facebook, Twitter, Instagram and TikTok using the handle @DenverSportsCom.
This story first appeared on radioinsight.com