Binnie Media has made musical shifts at two of its brands in New Hampshire.
After a gradual shift in its playlist over the fall months, the former Classic Hits “Frank-FM” trimulcast of 106.3 WFNQ Nashua, 98.3 WLNH-FM Laconia, and 98.8 WBYY Somersworth/Portsmouth has completed its move to Hot AC. The “Frank” stations are now positioning as “All of Your Favorite Music Now In One Place” with a current/recurrent heavy playlist. Binnie’s “Frank-FM” branded stations in Maine continue with their Classic Hits format.
CHR 105.5 WJYY Concord has moved in a much more pronounced Rhythmic direction with a mostly Hip Hop playlist. Positioning as “#1 For Throwbacks and the Hits”, the station continues to feature Elvis Duran in mornings.
This story first appeared on radioinsight.com