Ben ‘Complex’ Romero has added Brand Manager duties for Audacy CHR “106.5 The End” KUDL Sacramento in addition to his duties overseeing Rhythmic CHR 102.5 KSFM.
Romero joined KSFM in April after eleven years at Desert Valley Media Group Rhythmic CHR “Power 98.3/96.1” KKFR Phoenix where he rose to PD in 2019 until exiting in February. He has also programmed KSRV and KWYD Boise from 2008 to 2012 and KWIE Riverside from 2004-2007. He has also worked at KDAY Los Angeles and had an earlier stint at KKFR and sister “Hot 97.5” KMVA Phoenix.
At KUDL he takes the day-to-day programming reins from WKSE Buffalo’s Sue O’Neil and WPXY Rochester’s Mike Danger.
Audacy announces Ben ‘Complex’ Romero as Brand Manager for 106.5 The End (KUDL-FM) in Sacramento. In this role, Romero will oversee content strategy, talent, operations and branding for the station. He will retain the same position for sister station 102.5 KSFM (KSFM-FM).
“In just a few months, ‘Complex’ has demonstrated the proven ability to lead content strategy and talent management for KSFM. We are confident he’ll apply that expertise for The End,” Stacey Kauffman, Regional Vice President, Audacy Sacramento. “His successful tenure thus far has showcased his dedication and creativity in our industry, and we look forward to watching him take this next step in his career.”
“I am deeply honored; everyone in Sacramento has quickly become family,” said ‘Complex.’ “After getting to know the brand and the market, I see nothing but great potential and a bright future for The End. I’m excited to continue to grow with the whole team.”
Born and raised in Southern California, ‘Complex’ started his professional radio career in programming in 2001. Previous roles include Assistant Program Director and Music Director for Wild 96.1 in San Bernadino, CA, assisting in relaunching K-Day 93.5 in Los Angeles, Program Director for Wild 101 and BOB FM 96.1 in Boise, ID, Assistant Program Director and Music Director for Hot 97.5 in Phoenix, and Program Director for Power 98.3 in Phoenix.
This story first appeared on radioinsight.com