Beasley Media Group will relaunch two of its Las Vegas stations on Friday, June 24 at 10am.
Hot AC “Star 107.9” KVGS Meadview AZ will become “102.7 VGS“. Shawn Tempesta, former APD/afternoon host at Audacy Hot AC “Mix 94.1” KMXB will join the station to host mornings with Aimee Thomas, who moves from the same slot at “102.7 Coyote Country” KCYE Boulder City. Tempesta exited KMXB after ten years at the end of 2021. Sammi Reeves joins as afternoon host.
The Country brand will move from 102.7 to 107.9 with PD/Midday host Shawn Stevens moving to mornings. Paul Knight will return to the station as midday host. This will be Knight’s third stint at the station after previously hosting nights from 2010-2015 and then middays from 2017-2020. Ransom Garcia will remain in afternoons.
107.9 KVGS was thirteenth in the May 2022 Nielsen Audio ratings with a 3.0 share trailing KMXB’s third ranked 6.6. KCYE was fourteenth with a 2.9 share trailing iHeartMedia’s “95.5 The Bull” KWNR’s 3.4.
Beasley Media Group announces the company will officially swap 102.7 Coyote Country/KCYE-FM from its current frequency position of 102.7FM with sister station, Star 107.9 KVGS-FM. The new changes will go into effect on Friday, June 24, 2022, at 10am.
On Monday June 27th, Shawn Tempesta, along with his Co-host, Aimee Thomas (former Morning Co-host on KCYE-FM) will be heard during morning drive and Sammi Reeves will take over afternoons on Star 107.9.
In addition, Program Director and On Air Personality Shawn Stevens will move from middays to mornings on KCYE 107.9 and Paul Knight will return to take over middays, while Ransom Garcia will remain on the air during afternoons.
“For the last 3 years we have been working towards making Beasley Las Vegas the premier destination for listeners and advertisers,” said Vice President and Market Manager Peter Burton. “This move which was supported by intense research and coordination from our outstanding programming and engineering teams will bring us closer to our goal. Bringing Shawn Tempesta aboard will elevate not only our on-air quality but will also grow our commitment to our local digital content efforts. Our lineups are now second to none and as the rest of the market goes national, we continue to focus heavily on the Las Vegas community that we serve.”
“As the Las Vegas market continues to grow, we are excited to expand the audience reach of Beasley in the valley with this move,” said Beasley Media Group Las Vegas Operations Manager and Program Director, Cat Thomas.
This story first appeared on radioinsight.com