Beasley Media is launching a new Country music-discovery brand on seven of its HD subchannels across the country.
“NUTUNE COUNTRY” will be led by Beasley VP/Music & Entertainment John Reynolds and feature talent from Beasley’s Country stations who will “curate a unique variety of content on a weekly basis that connects the audience to not only Nashville’s newest music but artists and country music from around the world.” An app and stream will be added, but are not available at launch.
Nutune Country will air on the HD2 of six of Beasley’s Country stations: 99.5 WQYK-HD2 Tampa FL, 99.5 WKXC-HD2 Augusta GA, 102.5 WKLB-HD2 Boston MA, 103.7 WSOC-HD2 Charlotte NC, 95.7 WKML-HD2 Fayetteville NC, and 92.5 WXTU-HD2 Philadelphia. In Las Vegas, it will air on 96.3 KKLZ-HD2 as 107.9 KCYE is not in HD.
Beasley Media Group has unveiled NUTUNE COUNTRY, a new music discovery format that will be featured on HD-2 side channels across the company.
Led by Vice President of Music & Entertainment John Reynolds, Country music specialists from across Beasley’s seven Country format stations will curate a unique variety of content on a weekly basis that connects the audience to not only Nashville’s newest music but artists and country music from around the world.
HD-2 stations initially featuring the new format include: WXTU-HD2 (Philadelphia), WKLB-HD2 (Boston), KKLZ-HD2 for (Las Vegas), WQYK-HD2 (Tampa), WSOC-HD2 (Charotte), WKXC-HD2 (Augusta), WKML-HD2 (Fayetteville). In addition, shortly after the initial launch, Beasley stations will offer the new format on a stream and App.
“New music discovery is very important at Beasley and our markets are excited to launch this new format to put a larger spotlight on the best new artists in Country,” said Beasley Media Group Chief Content Officer Justin Chase. “We believe this collaboration among our seven Country stations will lead new partnerships for the company and a brand that Country music fans will love.”
“It’s important for artists to have various resources where they can reach and connect with their audience,” said Vice President of Music and Entertainment and Charlotte Operations Manager, John Reynolds. “We’ve developed a unique source providing content that helps artists and fans connect in different ways while advancing the voices and careers of artists.”
This story first appeared on radioinsight.com