New jingles and station themes are now on-air at BBC Radio Wales created by WIZZFX.
A new sonic logo for BBC Radio Wales has also been introduced along with 14 new musical themes.
The main theme for the package includes a performance from the BBC National Orchestra of Wales.
Neil Sloan, Managing Editor of BBC Radio Wales: “Working with WIZZFX has been a collaborative process. We’ve worked well together on a great sound that is sure to resonate with our audience.”
Sam Parker, Creative Director at WIZZFX: “We’ve looked to propel the new station sound, captivating the Radio Wales core audience of 45-64-year-olds. The WIZZFX team has blended contemporary cool with everlasting elegance, reflecting the station’s commanding presence throughout Wales.”
“We’re honoured to partner with such a prestigious orchestra,” added Chris Nicoll, Founder at WIZZFX.
“Our new sonic branding embodies the dynamic energy of the radio station and its profound connection with the people of Wales. It’s a modern, classy, and truly captivating soundscape!”
Production company WIZZFX creates custom imaging, music and sound design for radio stations worldwide as well as maintaining the constantly updating production service WIZZFX CONSTRUCT.
This story first appeared on radiotoday.co.uk