Bauer Media Audio UK is to be the official radio partner for Manchester’s brand new 23,500-capacity arena, Co-op Live.
The partnership will see Bauer giving listeners across its station regular updates and exclusive content from the venue in the lead up to opening night and beyond, including full details on upcoming performances and special events.
Opening on 23 April, Co-op Live will be the UK’s largest live entertainment arena and promises to be a game-changer for the UK music scene.
As part of the partnership, the venue will be the new home for Hits Radio Live in Manchester on 23 November 2024.
Ben Cooper, Chief Content and Music Officer for Bauer Media Audio UK, shared: “I’m going to love watching my favourite artists perform in Co-op Live as I believe it represents the future of live music experiences, from its sustainable design ethos to its state-of-the-art visual technology.
“With creative ambition and innovation at its heart, the partnership feels a natural fit, as we bring an access all areas pass to the UK’s only music-first arena to our audience of over 23 million passionate music fans.”
Caroline McNamara, Strategic Events Director for Bauer Media Audio UK, added: “Through our engaging multi-platform content and events, we aim to bring our audiences even closer to the artists they love, so we’re thrilled to partner with Co-op Live and host radio events at this iconic new venue, while also providing listeners with insights into the stories behind the arena and updates on when they can catch their favourite acts.”
Gary Roden, Executive Director and General Manager, Co-op Live said: “With proven, strong reach and influence both locally and across the UK, partnering with Bauer Media Audio UK will further strengthen Co-op Live’s position across the country.
“Mirroring our dedication to our home city, and supporting our ever-growing national fan base, the partnership will ensure more people in Manchester and beyond can enjoy news, updates and exclusive content from the world’s biggest artists at the country’s largest live entertainment arena.”
This story first appeared on radiotoday.co.uk