Bauer Media Audio has launched Eurosong Radio, a pop-up station dedicated to the Eurovision Song Contest.
It will broadcast across six of Bauer Media Audio’s markets – UK, Ireland, Sweden, Norway, Denmark and Finland a diverse playlist for all Eurovision fans.
The station will also feature exclusive content from acts of the past – with Sam Ryder, The Olsen Brothers, Katrina & The Waves and more all providing special introductions to their favourite Eurovision songs.
Broadcasting ad-free on Bauer Media Audio’s premium subscription radio platform in the UK, Denmark, Finland, and Norway, Eurosong Radio will provide listeners with greater flexibility and choice in how they access audio content, including in some markets the ability to skip up to 6 tracks an hour while listening to live radio.
In Sweden and Ireland, Eurosong Radio will broadcast free to air across digital and online.
Speaking on the launch, Tobias Nielsen, Bauer Media Audio’s Director of Premium Projects commented: “The Eurovision Song Contest unites audiences across Europe to celebrate a shared love of music and bring a sense of togetherness. Eurosong will create a sense of community and provide everything the song contest fans want, joy, entertainment and Eurosongs!”
Eurosong Radio launched at midnight on 2nd May.
This story first appeared on radiotoday.co.uk