Bauer Media Audio UK has agreed to acquire Star Radio in Cambridgeshire to rebrand it as Hits Radio.
The local service will become a relay of the national Hits Radio service, taking the full network schedule including Fleur East, Gemma Atkinson, and Sam Thompson.
News and information will remain local to the area as per regulatory conditions.
Simon Myciunka, CEO of Bauer Media Audio UK said, “This move will allow us to connect with even more listeners across Cambridgeshire and unlock greater scale for our local and national commercial partners. A huge thanks to the Star Radio team who we will work closely with as we work through this transition.”
Freddie Scherer, Managing Director at Star Radio said “We’d like to thank the staff, listeners, advertisers and the Cambridgeshire community for the privilege of providing a radio service for the past 24 years.”
Star Radio, which started broadcasting in 1998, has had many rebrands over the last 26 years, including Cambridge Cafe Radio, Cambridge Red and The Eagle.
It is expected to transition to Hits Radio over the coming months.
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This story first appeared on radiotoday.co.uk