Bauer has broadcast an exclusive Coldplay concert on 13 of its radio brands around Europe from London’s Shepherd’s Bush Empire.
Stations in eight countries took the feed including Absolute Radio and Hits Radio in the UK, plus Today FM in Ireland, with a total potential audience of 40 million.
During the gig, the band was joined on stage by Fleur East, after Chris Martin invited the singer and Hits Radio presenter to perform the track ‘Human Heart’ with them.
Paul Keenan, President of Bauer Media Audio commented: “By combining our unrivalled scale with the unique reach and entertainment provided by radio to the music industry to connect artists with their fans, we’ve created a fantastic, shared experience for millions to enjoy across Europe.”
Other stations taking the show included Radio Expres (Slovakia), RMF FM (Poland), Radio Nova (Finland), Radio Norge (Norway), Mix Megapol (Sweden) and NOVA (Denmark).
This story first appeared on radiotoday.co.uk