Hearst News/Talk 1090/101.5 WBAL and Rock “98 Rock” WIYY Baltimore have agreed to an extension of their multi-platform media rights deal with the NFL’s Baltimore Ravens.
WBAL and WIYY have carried Ravens games since 2006 after spending their first decade on then CBS Radio’s 1300 WJFK and 101.9 WLIF. Their last renewal in 2021 was in place through the 2026 season, with the new deal extending those rights through the 2030 season. In addition to WBAL and WIYY carrying all Ravens games, WBAL-TV will air local pre-season broadcasts, an in-season “Ravens Wrap-Up” following NBC’s Sunday Night Football coverage, and in-season programming produced by the team.
“We are thrilled to announce the continuation of our exclusive broadcast relationship with the Baltimore Ravens,” said Dan Joerres, President and General Manager of all three stations. “Viewers and listeners continue to seek outstanding live content across all of our broadcast channels and digital platforms. Our storied partnership with one of the NFL’s most esteemed franchises enables us to provide unparalleled coverage to the League’s most devoted fan base.”
This renewed partnership will continue to focus on an array of community-based initiatives between the Ravens and Hearst Television. “Ravens 365” segments air on both Television and Radio broadcasts throughout the year, providing not only football storylines and insight, but also highlighting the Ravens’ charitable work, commitment to the Baltimore community and DE&I efforts.
“For nearly two decades, WBAL-TV, WBAL NewsRadio 1090 AM and 101.5 FM, and 98Rock have been vitally important partners of our team,” stated Ravens Senior Vice President & Chief Sales Officer Kevin Rochlitz. “As the media landscape has continued to evolve, they have done an outstanding job of keeping passionate Ravens fans engaged and informed. We are elated to extend this relationship with one of our longest standing partners.”
The Ravens radio network includes 32 stations in Maryland, Delaware, Kentucky, Pennsylvania, West Virginia, and Washington, D.C.
This story first appeared on radioinsight.com