Flinn Broadcasting is promoting the upcoming move of CHR “B96.3” W242CF Memphis/107.5 WHBQ-HD2 to 97.7. 97.7 W249BN Memphis currently is operated by North Mississippi Media Group as Classic Hits “Guess-FM” along with Flinn’s 1430 WOWW Germantown and Radio By Grace’s 100.1 W261CE Southaven MS.
The move to 97.7 will be the CHR format a better signal as the current 96.3 translator operates with a directional 250 watts vertical/166m, while 97.7 W249BN is a non-directional 220 watts/223m. Both translators operate from the same tower.
Flinn launched “B96.3” in January 2021 to fill the hole created by the company’s flip of 107.5 WHBQ-FM from CHR to Classic Hits in September 2020. The station features Tino Cochino Radio in mornings as it competes against iHeartMedia’s “101.9 Kiss-FM” KWNW.
This story first appeared on radioinsight.com