Norsan Media has launched Spanish AC “Azul 105.3 HD2” on WYKB-HD2 Fernandina Beach/Jacksonville FL.
The addition of the Spanish AC brand follows the recent launch of Spanish Rhythmic “Flow 105.3” on WYKB’s primary signal.
Norsan Media, one of the nation’s premier Hispanic Media companies providing entertainment and news via radio, television, newspapers, events, social media and digital marketing in the Southeast, adds a new radio station in Jacksonville, FL.
Azul 105.3 FM in HD2 dropped in the Jacksonville area with a romantic genre including songs by renowned Latin artists like Alejandro Sanz, Camila, Chayanne, David Bisbal, Franco de Vita, Laura Pausini, and Luis Miguel. Azul will initially feature only music in its programming before expanding to content through local shows.The acquisition reflects a strategic move to continue to expand Norsan Media’s presence in the Jacksonville market. “We saw a void in romantic music in the market and decided to move forward with Azul 105.3 FM in HD2 and give people in the area another option for music in Spanish they can enjoy” said Norberto Sanchez, Norsan Media’s CEO. The company currently owns and operates Latin Urban, Latin Pop/Tropical and Regional Mexican stations in Jacksonville. Norsan Media has a combined reach of over 2.75 million Hispanics with their coverage in the US.
Norsan Media’s holding company, NORSAN, was founded in 1987 by Norberto Sanchez. He continues to serve as CEO and Chairman of the company. NORSAN currently owns and operates 18 restaurants including Frontera Mex-Mex Grill, Luciano’s Ristorante Italiano, Pampas Steakhouse and Frankie’s the Steakhouse, La Capital MX, H & W Steakhouse and operates the 1818 Club. It also owns Prime Meats, a USDA and SQF certified meat processing and distribution company that provides high-quality meats to restaurants and grocery stores on the Eastern Coast of the US.
In 2004, NORSAN launched Norsan Media bringing a Spanish media to the Southeast.
Norsan Media is based in Charlotte, NC and currently owns over 31 radio stations, 4 TV stations, a weekly regional digital and printed publication in North Carolina, South Carolina, Florida and Texas.
This story first appeared on radioinsight.com