Ireland

DMG Media moves into radio with WLR acquisition

The Sound of Waterford – WLR FM was named the IMRO Radio Awards Local Station of the Year. Picture Andres Poveda

The Daily Mail Group has agreed to acquire The Irish Times’ seventy five per cent shareholding in WLR FM, marking the organisation’s first step into radio in Ireland.
The Share Purchase Agreement was signed on Tuesday and is now subject to regulatory approval.
WLR Director Des Whelan will remain as a part-owner, retaining his twenty five per cent share under the new structure.
The Irish Times became a shareholder in WLR in 2018 through its purchase of Landmark Media Group, the former owner of the Examiner, the Echo and a number of regional titles.
The divestment completes the group’s move away from radio as it focuses on investing in its publishing titles and strengthening digital services for readers and subscribers.
The group had already sold its shareholdings in Beat 102-103 and Cork’s Red FM, which were also part of Landmark.
Irish Times Group Chief Financial Officer Michael Sheehan said WLR has been central to Waterford for many years and that the transaction gives the station an opportunity to begin a new chapter.
Michael thanked staff for their dedication over the decades and highlighted the station’s achievement of winning local radio station of the year five times since last year.

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UK

Bauer extends audioXi reach with new Audiomob partnership

Bauer Media Audio is adding in-app audio advertising to audioXi through a new partnership with Audiomob.

The agreement brings Audiomob’s technology to eight audioXi markets, widening the digital audio exchange’s offer to include brand-safe inventory inside mobile games.
audioXi already connects advertisers with digital radio, podcasts and streaming platforms. By integrating Audiomob’s format, it now allows brands to reach mobile gamers with audio ads that play during natural moments in gameplay without interrupting the experience.
Ads are only served when sound is enabled, and impressions are third-party verified, with the option of using a clickable companion banner for added engagement.
Bauer says the move strengthens audioXi’s in-app capabilities by introducing technology adopted by major global developers.
Alex Faust, Director of Advertising Innovation at Bauer Media Audio, said the partnership gives brands “a new way to connect with audiences during moments of deep focus and positive emotion without interrupting their experience,” adding that expanding this across audioXi markets unlocks further opportunities for scale.
Audiomob’s Co-Founder and CEO Christian Facey said the collaboration enhances its presence across Europe and provides advertisers with a scalable way to reach engaged audiences.
The addition of gaming inventory builds on audioXi’s position as a growing European digital audio marketplace, offering advertisers access to audiences across broadcast radio, podcasts, streaming and now interactive gaming. The partnership also reflects Bauer Media Audio’s continued focus on cross-market digital innovation.
The rollout covers Ireland, the UK, Portugal, Denmark, Norway, Finland, Slovakia and Poland.

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AU & NZ

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Breakfast host Ben Murphy to depart ABC Mildura Swan Hill

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AU & NZ

Brittney Saunders launches 12 Days of Big Business giveaway

To celebrate two years of the Big Business podcast on Nova Podcasts and to thank its listeners, host Brittney Saunders is launching the 12 Days of Big Business. From this Friday (December 12), Britt will be releasing a bite-sized episode each day for 12 days, each featuring a secret code word. Listeners can enter these… Read More
The post Brittney Saunders launches 12 Days of Big Business giveaway by Sarah Patterson appeared first on Radio Today. […]