Articles by radionewsfeeds

Media Prima Malaysia’s radio platform Ripple has rebranded to Media Prima Audio (MPA) and marked its first holistic rebrand in over 15 years by revamping its radio stations, content and line ups, as well as the overall strategy of all the radio stations.Hot FM and Fly FM now have a new and different sound, complemented with refreshed logos, look and feel. One FM and Kool FM are now branded as 8FM and Buletin FM, respectively.Media Prima Audio’s CEO Nazri Noran said: “This is MPA’s first holistic rebrand in over 15 years and it’s all about allowing us to reinvigorate and strengthen its standing as the top leading radio station in the country. Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile. We are also thrilled with this new journey as it is also being supported by an extensive marketing campaign across all Media Prima group platforms.”

Speaking about the changes of talent lineups for all the radio stations, he said: “Our mission is to drive positive and beneficial changes to the company. Thus, the changes of the talent line up are a part of the new strategy for the brands to appear relevant and competitive in the market. There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul.”At the same time, Media Prima Audio has also launched a new mobile app brand, Audio+, which will be the home for all radio, digital and social content, such as radio, podcasts and videos, among others. Instead of downloading a separate app for each station, all brands will now be parked under the Audio+ app.Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app, Audio+.According to its website, Media Prima Audio has amassed nearly 13 million digital followers, 95 million digital listeners and 1.23 billion video views through its brands.The revamp comes soon after Nazri joined Media Prima Audio in May this year from Astro Radio, where he led its radio brands ERA, Sinar, Gegar, ZAYAN, and Raaga as AVP. He has over 20 years of experience in the entertainment industry and is known for specialising in creating content that resonates with the local audience. Joining him at the same time was Jake Abdullah, formerly CEO of Astro Radio and Fave Malaysia MD,  who came on board as a consultant and Aaron Pinto, previously head of content for Astro Radio, as chief content officer. […]

Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, has entered into a strategic partnership with Audry, a fast-growing new online community connecting podcasters worldwide to grow their podcasts and audiences through promo and guest swaps, idea exchange, production tips, marketing insights and more.Through the partnership, Benztown will provide Audry’s community of over 15,000 registered podcasters, most U.S.-based, with a specially priced starter audio production kit designed for the Audry community of podcasters. Podcasters can tap into Benztown’s audio production resources for podcasters at a reduced rate by creating a free Audry profile on www.Audry.io and accessing the Benztown audio production kit at benztown.audry.io.The Benztown starter audio production kit for Audry members includes 5 downloads from the Benztown Podcast Library, allowing podcasters to easily create top-shelf audio imaging for their podcasts. In addition, Benztown will share with the Audry podcasting community multiple recipes on how to design effective intros and outros for their podcasts. Benztown will also provide the Audry podcasting community with educational content on the art of sound design, best practices and insights on how to get started in podcasting with a professional sounding podcast. For podcasters looking for a more full-service approach to their podcast production, Benztown will provide premium audio production packages including custom-voiced and produced podcast intros.

The Benztown Podcast Library covers a variety of music genres and formats, with a virtually unlimited range of sounds. Podcasters can now access the same database of professionally produced audio workparts as world-famous radio stations and big-name podcasts.Through AudryMatch, Audry instantly connects podcasters with like-minded podcasters in their specific content areas, empowering them to grow their podcasts through promo and guest swaps, idea exchange, production tips, marketing insights and more. Co-founded in 2020 by Berlin, Germany-based entrepreneurs Eugenio Warglien and Niklas Hildebrand, Audry brings together podcasters to make the connections and collaborations that are the key to podcasting success, outsizing their content and upsizing their audience in the process.Dave “Chachi” Denes, President, Benztown, said: “Audry is a tremendous resource for podcasters. I was impressed from the minute I saw the Audry website. We’re proud to partner with them on this initiative and to offer our podcast library to the Audry Community of podcasters.”Andreas Sannemann, Chief Executive Officer, Benztown, remarked: “We are excited to partner with Berlin-based start-up Audry to introduce the world’s best podcast production library to passionate podcasters everywhere who want to step up their game. In this highly competitive marketplace, podcasters need every advantage they can get. The Benztown Podcast Library will give their podcast the distinctive, high quality sound it needs to stand out.” Niklas Hildebrand, Chief Operating Officer and Co-Founder, Audry, commented: “Benztown has been at the forefront of audio imaging for years and helping creators to produce the highest quality audio. This partnership will enable podcasters to receive access to high quality resources on a budget and with no risk.” […]