Articles by radionewsfeeds

The Netherlands-based Switch Media is preparing to bring its radio advertising network to the United Kingdom early next year.

The company says it can help UK stations generate new income by selling unused advertising space on FM, DAB plus and online streams.
Switch already works with ninety two stations in five countries and focuses on monetising linear reach rather than digital pre rolls or mid rolls. One of the key points for UK broadcasters is that no integration with audience measurement systems or extra software is required, so the service can sit alongside existing commercial activity without disruption.
The network automatically sells remnant inventory to regional, national and international advertisers. According to the company, many of these advertisers have not used radio before and are drawn in by Switch’s ability to link traditional radio reach with online behaviour.
For advertisers, Switch has developed software that can detect website visits and online sales generated after people hear a campaign on FM, DAB plus or an online radio stream. The aim is to show clear outcomes from a radio campaign in the same way digital platforms report conversions.
Chief Executive Floris Schakelaar said the model is gaining traction because stations face no commitments. He said: “It can run alongside all your other revenue streams and you can switch it off whenever you want. That really is our strength.”
Switch Media plans to begin selling campaigns in the UK in the first quarter of this year and is inviting radio stations to register their interest.
More information is available at switchmedia.io

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DAB+ developments across Europe were the focus of this year’s WorldDAB Summit in Antwerp.

New figures showed that more than half of all listening in Flanders is now digital, with DAB+ accounting for nearly a third of total listening.
WorldDAB President Jacqueline Bierhorst opened the event by saying that DAB+ supports radio’s long-term strength for listeners at home, at work and on the road. Jacqueline also urged the EU to take the next step in safeguarding broadcast radio by requiring all new vehicles to include a radio receiver as standard.
She confirmed that WorldDAB is producing a public policy toolkit with South 180 and commissioning new automotive research to understand how drivers use radio and what they expect from broadcast services.
Delegates heard that Belgium has reached a major milestone, with 54 per cent of listening in Flanders now digital.

The UK contribution came from Jonathan Wall, who discussed the BBC’s three new DAB+ music stations launched this year and how they offer more choice for listeners. From France, Charles-Emmanuel Bon explained how Radio France created Mon petit France Inter for children and parents, broadcast only on DAB+.
The Summit also looked at younger audiences, with egta’s Katerina Borovska saying “DAB+ is the anchor” for reach and reliability while stressing the need for radio to maintain a strong presence on multiple platforms.

Several speakers highlighted recent DAB+ launches across Europe. Estonia now has two commercial networks with ten transmitters, Luxembourg is days away from switching on a multiplex carrying twelve stations, and Ireland’s trial network has recorded DAB+ accounting for more than twenty per cent of listening in equipped cars.
The event also reviewed Germany’s progress with Automatic Safety Alerts on DAB+, with contributors saying the system can complement existing warning channels and support public safety.
The annual WorldDAB Automotive event will take place in Frankfurt on 11 June 2026.

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