Australian podcast ad spending increased 52% in Q1 

The podcasting landscape continues to show impressive developments as new data presents rapid increases in ad spending on the medium. New data from Magellan AI and ARN’s iHeartPodcast Network shows that podcast advertising increased 52% year on year.Investment into key genres has also rapidly increased across the entire podcast landscape from 2021 to 2022. Advertising in the Sports genre has… Read More

The post Australian podcast ad spending increased 52% in Q1  by Bray Boland appeared first on Radio Today.