Jim Lally has been appointed as the new Executive Vice President of Strategic Partnerships by Audioboom.
He’ll be responsible for developing partnerships with brand advertisers and growing commercial opportunities with advertisers and agencies.
Before joining Audioboom, Lally held senior positions at several media companies, including The New York Times and WNYC Studios. Most recently, he headed all podcast and network broadcast sales for Soundrise (formerly the Market Enginuity Podcast Group) as the Senior Vice President of Sales.
Jim says: “Despite the persistently fickle economy and fluctuations in overall media spends, podcasting continues to post meaningful gains in both audience growth and revenue generation. As a global, industry leader, Audioboom has been an integral part of this journey.
“Having been part of the storied rises of great publishers WNYC Studios, PRX and Soundrise, I’ve been fortunate to work with some of podcasting’s best and brightest content creators.
“I couldn’t be more excited to bring my learnings to one the podcasting’s most critical publishers and beyond that, be part of a leadership team committed to its expanded growth and relevance in the space.”
Stuart Last, CEO of Audioboom added: “We’re thrilled to welcome Jim to the Audioboom team. His extensive experience in media and advertising, coupled with his deep understanding of the podcasting landscape, make him the perfect fit to lead our brand partnerships division.
“We look forward to working with Jim to build strong relationships with our brand partners and drive continued growth for Audioboom.”
This story first appeared on radiotoday.co.uk