Audacy’s Sports Betting “BetQL Network” has relaunched as the “BetMGM Network” as part of an expanded partnership between the organizations.
Audacy and the sportsbook began working together in March 2021 making BetMGM the exclusive sportsbook across Audacy’s Sports content. The deal followed Audacy’s purchase of QL Gaming in November 2020 and the launch of the BetQL Network in January 2021. The partnership was expanded in June 2022 with BetQL branding as “The BetQL Network presented by BetMGM”, the evening show titled as “BetMGM Tonight” and “You Better You Bet” host Nick Kostos (and former co-host Ken Barkley) becoming BetMGM brand ambassadors. In the new deal, BetMGM will continue to serve as the network’s exclusive sportsbook and retain category exclusivity across all programming.
Bet MGM Chief Marketing Officer Casey Hurbis said, “BetMGM and Audacy have had a long-standing partnership, and the rebranding to The BetMGM Network underscores the success we’ve experienced. We look forward to launching this new phase of our relationship with all eyes and ears on New Orleans.”
BetQL Vice President of Operations Mitch Rosen added, “When you think about BetMGM and sportsbooks … it’s an iconic brand. You pair that with our content, which we’ve branded as wagertainment — put all that together and it’s an incredible brand.”
This story first appeared on radioinsight.com