Audacy has announced it will acquire the the intellectual property of Hip Hop “WAMO 107.3” 660 WAMO Wilkinsburg/107.3 W297BU Pittsburgh from Martz Communications Group while operating the stations via LMA starting Monday, April 4.
Audacy had previously begun operating Martz’ 100.1 W261DU Pittsburgh via LMA in October 2020 to rebroadcast News/Talk 1020 KDKA. At that time WAMO’s Hip Hop programming moved from W261DU to W297BU.
The WAMO brand has much heritage in Pittsburgh first on 860 and 105.9 and then 106.7 from 1956 until their 2010 sale to Catholic operator Saint Joseph Missions. Martz would resurrect the call letters and format the following year on 660 and then adding the translators.
WAMO will join an Audacy Pittsburgh cluster that includes KDKA, Sports “93.7 The Fan” KDKA-FM, Hot AC “100.7 Star” WBZZ, and Country “Y108” 107.9 WDSY.
Audacy today announced an agreement to acquire the WAMO format in Pittsburgh from Martz Communications Group. In connection with the agreement, Audacy will provide programming to WAMO-AM (660) and its FM translator (107.3) pursuant to a local marketing agreement beginning April 4.
WAMO is Pittsburgh’s home for hip-hop and the only Urban station in the market, featuring some of today’s biggest R&B artists like Drake, Sza, Latto, Kanye West, Lil Nas X, Big Sean, Doja Cat and more. The station has a long heritage of super serving the African American community and has played a pivotal role in providing content in the moments that matter to the African American community in Pittsburgh.
“There are very few brands that have been as influential in the city of Pittsburgh as WAMO and I cannot express our level of excitement to welcome such a great radio station and the terrific staff to the Audacy Pittsburgh family,” said Michael Spacciapolli, Senior Vice President and Market Manager, Audacy Pittsburgh. “We will bring scale and leadership in the urban format, while continuing WAMO’s mission of celebrating cultural diversity and commitment to promoting quality diverse music, community support, fan engagement, and local and national news.”
This story first appeared on radioinsight.com