Audacy is shifting “ESPN 790” WMC Memphis from ESPN Radio to a combination of its BetQL and CBS Sports Radio networks as “The Bet 790” on Thursday, December 9.
WMC will carry CBS Sports Radio’s Jim Rome Show from 11am-2pm and other network programming from 10pm to 5am. BetQL programming will be heard in other weekday dayparts.
ESPN’s national programming will continue to be heard in mornings and nights/overnights on “92.9 ESPN” WMFS-FM/680 WMFS.
Audacy announced the launch of The Bet 790 AM in Memphis (WMC-AM), an affiliate of the BetQL Network and CBS Sports Radio, effective December 9. Following the expansion to Memphis, the BetQL Network’s presence is now in 21 markets nationwide.
“Since launching in January 2020, the BetQL Network has given listeners a destination to obtain quality sports betting information and entertainment, while making them smarter, more well-equipped bettors in the process,” said Dan Barron, Senior Vice President and Market Manager, Audacy Memphis. “We’re thrilled to add that rolodex of content to our portfolio here in Memphis and deliver that one-stop-shop that millions of listeners are enjoying to our local audience.”
New The Bet 790 AM weekday programming lineup is as follows.
5:00 a.m. – 8:00 a.m. CT: “The Daily Tip”
8:00 a.m. – 11:00 a.m. CT: “BetQL Daily”
11:00 a.m. – 2:00 p.m. CT: “The Jim Rome Show”
2:00 p.m. – 6:00 p.m. CT: “You Better You Bet”
6:00 p.m. – 9:00 p.m. CT: “BetMGM Tonight”
10:00 p.m. – 11:00 p.m. CT: “JRSportBrief”
11:00 p.m. – 1:00 a.m. CT: Andy Gresh
1:00 a.m. – 5:00 a.m. CT: Amy LawrenceListeners can tune in to The Bet 790 AM (WMC-AM) in Memphis on air, as well as nationwide on the Audacy app and website.
This story first appeared on radioinsight.com