Audacy has announced a Spanish language brand extension for News 1010 WINS New York.
“1010 WINS Noticias” will consist of a daily on-demand newscast, podcasts, and written news content. The company notes that it will target advertisers with co-branded targeted social media posts, mobile app display ads, custom email newsletters, and homepage takeovers.
Audacy announced the launch of 1010 WINS Noticias.com, a multiplatform, Spanish digital audio offering for 1010 WINS (WINS-AM), the most listened-to news station in the country.
1010 WINS Noticias will see the launch of a special website, Audacy.com/1010WINSNoticias. The site will deliver the same energy, resources, and trusted content for news as 1010 WINS, providing original content, audio and video podcasts and a daily newscast for download – all in Spanish. Podcasts at launch include a rare sit-down conversation with Venezuela’s acting president Juan Guaido. To hear the interview, please click here.
“We could not be more excited about this new venture,” said Ben Mevorach, Brand Manager, 1010 WINS. “No news brand is more respected or more New York than 1010 WINS. To be able to now share what we do with the Spanish-speaking news consumer represents an extraordinary opportunity for them, for us, and for advertisers.”
1010 WINS Noticias will also aim to create a unique value proposition for advertisers through multiple opportunities to reach consumers, included co-branded targeted social media posts, mobile app display ads and custom email newsletters, as well as homepage takeovers.
Audacy is the No.1 local news platform in the country, operating more than two dozen news stations across the U.S. Its award-winning news portfolio reaches over 16-million listeners monthly via broadcast, digital and connected devices and delivers the highest weekly reach of all-news listeners in 26 markets nationwide. Audacy’s news brands are honored year after year with major awards from the RTNDA and the NAB.
This story first appeared on radioinsight.com