Astro Radio continues be the top radio network of choice for Malaysians, according to recent data from GfK, an official ratings agency recognized for measuring radio listenership across Peninsular Malaysia.
GfK’s data from the second wave of 2024 shows Astro Radio channels attracting 14.9 million listeners weekly, representing 72% of all radio listeners in Peninsular Malaysia.
The eleven stations under Astro Radio’s umbrella collectively achieved a 2% increase in listeners, which includes popular stations ERA FM, HITZ, and MY FM.
Two out of four Malay-language stations under Astro Radio have ranked at the top in Malaysia’s most popular radio station charts. ERA FM leads with 4.8 million listeners, followed closely by SINAR FM with 4.4 million listeners. THR GEGAR has drawn 1.8 million listeners, while ZAYAN achieved a 75% increase, now reaching 657,000 listeners.
In the English-language radio category, HITZ is at the forefront with 2.2 million listeners, with MIX securing second place with 829,000 listeners. LITE FM also gained strong support, landing third with 637,000 listeners.
For Chinese-language stations, MY FM remains the top choice with a listenership of 2.4 million. MELODY reached a significant milestone, recording a 3% increase to 1.24 million listeners, while GOXUAN reached 285,000 listeners.
RAAGA continues to dominate the Tamil-language radio category, attracting 1.48 million listeners, solidifying its position as the preferred Tamil-language station year after year.
Priya Dharshini Prabakaran, Director of Astro Audio, highlighted GfK’s trusted international reputation, ensuring Astro Radio’s audience statistics are professionally audited.
“We are incredibly proud of the achievements across all Astro Radio stations, which remain committed to delivering engaging and relevant content,” Priya stated. “Beyond the guaranteed quality of radio content, we are focused on making sure our offerings are both beneficial and captivating to our loyal listeners. Our talented presenters are dedicated to innovating and bringing fresh creativity to their broadcasts.”
This story first appeared on RadioInfo.asia