Asia Podcast Awards 2024 Winner Spotlight: CGTN Radio

CGTN Radio won the Podcast Publisher of the Year award at the Asia Podcast Awards 2024.

It won in the Major category, which was open to registered businesses that publish more than 10 podcasts and have more than five staff.

Formerly China Plus and still publishing under the brand in the podcast world, CGTN Radio has been China’s pioneer in providing podcast content to a worldwide audience and is the largest podcast publisher in the country. With a portfolio of approximately 60 original podcasts, it offers diverse content across various categories, including news, commentary, business, society and culture, music, arts, sports, history, education, and audiobooks, widely distributed on popular platforms such as Apple Podcasts, Spotify, Google Podcasts, and more.

The year 2024 saw CGTN Radio embracing and proactively adopting AI technologies to expand the scope and reach of its podcast content. Using text-to-image, text-to-voice and text-to-video and other forms of generative AI technologies, it tells stories from China and with Chinese perspective in multiple formats. Users can not only hear but also watch our stories on their mobile devices.

From June 2023 to June 2024, CGTN Radio released new shows including Echoes of Kuliang and Climate Watch. The former honours the true story of American physicist Milton Gardner and his profound connection to Kuliang, China, and represents the broadcaster’s first attempt at an original radio drama series and the wish for better understanding between the peoples of China and the US, despite rising tensions on the geo-strategic level.

According to Apple Podcasts, China Plus (CGTN Radio) is the largest podcast content provider on the Chinese mainland, leading in terms of the number of shows and categories.

According to podcast analytics platform Chartable (using Chartable’s IAB V2-certified measurement of audience size), a variety of China Plus podcasts consistently rank at the top spots of Apple Podcast Charts and Chartable Podcast Industry Charts.