Big Take Asia won the Best News Podcast award at the Asia Podcast Awards 2024.
It won in the Major category, which was open to registered businesses that publish more than 10 podcasts and have more than five staff.
Every week, the Big Take Asia podcast from Bloomberg News brings listeners the most important story from the region. With a team of award-winning producers and editors, it takes the audience inside some of the world’s biggest and most powerful economies, and the markets, tycoons and businesses that drive this ever-shifting region.
Each 15-minute episode gives an in-depth look at what happened, how we got here, and why it has financial and business ramifications across the globe. It draws on Bloomberg’s unparalleled network of reporters, from Beijing to Bangalore, Seoul to Singapore and Tokyo to Kuala Lumpur, to deliver original reporting and give context to stories that can move markets.
Asia is key to understanding how the global economy and the worlds of business and finance tick. It’s at the centre of increasingly fraught geopolitical tensions and is where the only real threat to the US superpower status will rise and is rising. With this in mind, The Big Take Asia launched in May, to help international listeners make sense of the diverse, dynamic and complex issues in Asia.
Within several months of the launch, the show has netted over 200,000 downloads in less than three months, demonstrating our broad reach and ability to provide valuable insight to help decode this vast region covering some 40 countries and more than 2,000 languages.
Our launch episode, “The Rise of Modi, Part 1: Why India’s leader Is So Popular – And Polarizing,” is the first episode in a two-part deep-dive series into the life and motivations of India’s divisive leader, Narendra Modi.
The episodes, released ahead of the world’s largest election, have been downloaded more than 65,000 times so far.