Texas Public Radio has announced the appointment of Ashley Alvarado as President and CEO.
Alvarado joins TPR to oversee day-to-day operations and lead TPR’s strategy, operations and programming across broadcast, streaming and digital platforms starting in December. She joins the organization from Southern California Public Radio where she has held multiple titles since 2012 including Vice President of Community Engagement & Strategic Initiatives, Director of Community Engagement, and Public Engagement Editor. She also served as Board President of Journalism That Matters from 2016 to 2023.
TPR Board Chair Lori Castillo said, “A true innovator, Ashley is among the most experienced and respected executives working in public media today. Her lifelong passion for journalism together with her impressive track record of transformational leadership make us confident that Ashley is the right leader to move TPR into the future and transform how we engage existing and new audiences.”
Alvarado stated, “From my first interaction, I’ve been impressed with the team at Texas Public Radio. Here is an organization that is thinking about what it needs to serve its audiences now and into the future. That means impeccable journalism that reflects and engages the people who make up San Antonio and meets them where they are: on-air, online, and in person. It means taking the work seriously but also having fun and boldly representing what makes San Antonio such a special place. I want to thank the TPR board for this opportunity to support and grow alongside the team that makes up Texas Public Radio.”
Texas Public Radio operates regional networks based at Public News/Talk 89.1 KSTX and Classical 88.3 KPAC San Antonio. Alvarado succeeds Joyce Slocum, who died in March after a long illness.
This story first appeared on radioinsight.com