Ahead of its acquisition by Zelus Media, Art Morales has been appointed as Chief Revenue Officer of Desert Valley Media Group.
Morales previously served as Vice President of Sales at Riviera Broadcasting (now Desert Valley Media Group) from 2019 to 2021 and will own 10% of the company following the sale to the Mike Cutchall led group. Morales previously held roles as General Sales Manager for Sandusky Radio Phoenix from 1996-2001, General Sales Manager for Clear Channel Phoenix from 2001-08, SVP/Sales for Clear Channel Minneapolis from 2008-12, and VP of Automotive Partnerships for iHeartMedia from 2012-17.
Morales commented, “Connecting with our community on a local level is not just a goal—it’s our responsibility.” Vice President of Sales Todd Burden added, “Being truly local means understanding and serving the unique needs of Phoenix, and that’s what drives our commitment every day.”
The company owns Oldies “94.9/95.1 The Wow Factor” KOAI Sun City West/K235CB Chandler, Hot AC “Hot 97.5/103.9” KMVA Dewey-Humboldt/KZON Gilbert, and Hip Hop/R&B “Power 98.3” KKFR Mayer/96.1 K241BQ Fort McDowell.
This story first appeared on radioinsight.com