ARN and Saatchi & Saatchi have joined forces to create an innovative digital audio campaign, turning Ampol’s radio ads into lifesaving road safety alerts.The ‘Last Chance Servo’ campaign uses ARN’s Dynamic Audio technology to trigger contextually tailored commercials, leveraging location, time, and meteorological data to communicate with drivers travelling along one of Australia’s most remote… Read More
The post ARN and Saatchi & Saatchi team up for new outback road safety campaign by Sarah Patterson appeared first on Radio Today.