At the end of a cruel summer, it appears a new stunt trend is in style as radio tells Taylor Swift, “You Belong With Me”.
Advanced Media Partners in Peoria has cleared the blank space that was 96.5 WHPI Farmington and 104.3 W282BS Dunlap/WPIA-HD2 to launch “Tay Radio 96.5/104.3“. As first indicated in our 6/20 Domain Insight, the delicate debut will lead to a fourth brand for the company in the market as both signals had been simulcasting CHR “98.5 Kiss-FM” WPIA. “Tay Radio” is streaming here.
Never in our wildest dreams would we expect Taylor to find a home on the AM dial in 2024 for over a fortnight, but Saul Levine’s Mount Wilson FM Broadcasters is debuting the placeholder format on 1260 KMZT Beverly Hills/Los Angeles for the month of September while its current Classical audience is requested to shake it off ahead of a planned flip to Classic Country featuring artists such as Tim McGraw. The “K-Mozart” brand will continue on 105.1 KKGO-HD2 and 98.3 K252FO Los Angeles. This is a continuation of a burgeoning love story between the company and Swift, who previously featured all-Swift on KKGO-HD3 last summer.
The two Taylor focused brand launches may be forever linked by karma, as the follow last week’s stunting with non-stop Swift hits at Cromwell Media’s 100.5 W263BG Owensboro KY/WXCM-HD3 between its flip from Classic Hip Hop to CHR.