Aptivada today announced that it is now Audience. This major rebrand includes an updated name, logo, and branding to demonstrate its evolution and refined mission to help companies collect, enrich, and activate their customers’ first-party data.
“Our mission for the last 10 years has been helping companies grow their audience through innovative digital experiences, so it’s only fitting that our new name and branding reflect what we do best,” said Creighton Green, co-founder of Audience. “As the marketing landscape continually changes, brands need to better understand and cater relevant campaigns to their customers. Our platform is proven to effectively capture, enrich, and activate this crucial data while keeping data security and privacy at the forefront.”
With the imminent deprecation of third-party cookies, organizations will no longer have access to the data they have heavily relied on for marketing. Additionally, the increase in privacy laws and regulations around customer data sharing makes collecting zero-party and first-party data more important than ever. Organizations must rethink their data-collection strategies to own and grow their audience and implement methods to continually learn and tailor their marketing campaigns and content.
Audience helps companies build deeper customer relationships and trust through privacy-first digital experiences designed to collect and activate their data, which drives conversions, increases engagement, and strengthens brand loyalty. Audience empowers companies to build a bigger and better audience by creating experiences that incentivize actions and collect new data via web forms, giveaways, surveys, polls, UGC, and ecommerce transactions. Audience’s tools help organize these data points to create filtered and segmented user profiles that can then be integrated into more than 80 industry-leading marketing and CRM platforms.
“With more than a decade of experience working with thousands of companies worldwide, our biggest strength is collecting customer data and enriching existing customer profiles,” said Brian Green, co-founder of Audience. “Our mission, when it comes to data collection, is to empower brands to build trust and provide a clear value-exchange with their customers. We believe individuals are willing to share their data, interests, and preferences with brands once they have a clear understanding of how it will be used and what they’ll receive in return.”
“In the six years of partnering with Aptivada, we have always been impressed with their unique set of product capabilities and have seen them consistently refine their platform and tools along with the ever-changing digital landscape,” said Chris Williams, Chief Product Officer, iHeartRadio. “Moving forward, we’re confident Audience will build on our shared past to provide us with an innovative and reliable marketing solution that will expand our digital and social audiences while providing new opportunities to our advertisers and partners.”
Audience provides its platform, tools, and strategic services to nearly 4,000 brands worldwide. An updated platform, which includes an advanced look and feel and mirrors the importance each marketer has to capture, enrich, and activate first-party data, is set to accompany the rebrand. A new Audience Experience Platform is currently in beta with a few customers and is scheduled for general release in Q2 of 2022. To learn more about Audience and to request a demo go to www.audience.io.
This story first appeared on radioinsight.com