April 2021 (4/1 – 4/28) Nielsen Audio Ratings Day 3: The Link Breaks In Its Final Month

107.9 The Link WLNK Charlotte

Day 3 of Nielsen Audio’s PPM releases are now available for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

All the numbers can be found at RadioInsight.com/Ratings.


iHeartMedia Classic Rock “99.7 The Fox” WRFX moves up 5.2 – 6.0 – 7.0 to lead Charlotte. Co-owned Country “96.9 The Kat” WKKT moves up to second with a 6.3 – 6.0 slip. Beasley Hip Hop “Power 98” WPEG jumps up 4.2 – 5.9 to take third. Beasley’s Country 103.7 WSOC slides 6.2 to 5.7 and their Adult R&B “V101.9” WBAV rises 4.6 to 5.0.

Beasley AC “K104.7” WKQC falls from first to sixth sliding 7.5 – 6.7 – 4.9. Radio One Hot AC “107.9 The Link” WLNK falls 4.6 to 3.1 prior to its relaunch as “Mix 107.9” on the final day of the survey after morning hosts Bob & Sheri announced their impending departure.

Public News/Talk 91.5 KOPB-FM remains on top in Portland despite dropping 10.7 to 9.9. iHeartMedia Classic Hits “106.7 The Eagle” KLTH rises 5.9 to 6.5, while sister AC “K103” KKCW rises 6.2 to 6.4.

Trending up in Portland are Alpha Media Country “98.7 The Bull” KUPL (4.2 – 4.4 – 5.1) and Audacy Hot AC “105.1 The Buzz” KRSK (2.1 – 3.6). Trending downward is Audacy Classic Rock 92.3 KGON (5.9 – 5.3 – 4.3).

Cox Classic Hits 101.1 KONO-FM remains on top of San Antonio 9.6 to 9.4. Classic Rock “106.7 The Eagle” KTKX holds in second at a 6.2, while Hot AC “Magic 105.3” KSMG rises 5.3 to 5.6 to give Cox the top three spots in the market. Univision Regional Mexican “Que Buena 92.9” KROM and iHeartMedia AC “Q101.9” KQXT both slide 6.0 to 5.2 to tie for fourth.

Univision Classic Hip Hop “107.5 The Vibe” KVBH trends up 3.5 – 4.0 – 4.6.

iHeartMedia News/Talk 1530 KFBK/93.1 KFBK-FM (8.2 – 8.7) and Bonneville AC “Mix 96” KYMX (8.5 – 8.7) tie for the lead in Sacramento. Audacy Classic Rock “Eagle 96.9” KSEG trends up to third 7.2 – 7.4 – 8.2. Also on the upswing are Bonneville Country 105.1 KNCI (5.5 – 6.2 – 6.6) and iHeartMedia Soft AC “92.5 The Breeze” KBEB (5.0 – 5.3 – 6.5) which Ratings Expert Chris Huff notes is the highest share for the 92.5 frequency since Fall 1994.

Also trending up in Sacramento are Audacy Alternative “Alt 94.7” KKDO (3.2 – 3.5 – 4.0) and iHeartMedia Conservative Talk 650 KSTE (1.9 – 2.1 – 3.7). Trending downward are Audacy’s “98 Rock” KRXQ (6.8 – 6.3 – 5.6) and Bonneville Hot AC “Now 100.5” KZZO (3.6 – 3.3 – 3.0).

Bonneville takes the top three spots in Salt Lake City. News/Talk 1160 KSL/102.7 KSL-FM rises 6.8 to 8.3 to retake the market lead. Classic Rock “103.5 The Arrow” KRSP surges 5.5 – 6.4 – 7.1 for second tying AC “FM 100” KSFI as it falls 8.4 to 7.1. iHeartMedia Conservative Talk 570 KNRS/105.9 KNRS-FM slips 6.5 to 6.3 and Classic Hits 94.1 KODJ is down 6.9 to 5.8.

The biggest gain of the month goes to Classical 89.1 KBYU-FM which jumps from a 1.8 to 4.3 share for what Huff notes is a record high for the station.

iHeartMedia CHR “94.9 ZHT” KZHT trends down 4.2 – 3.4 – 3.1 for what Huff notes is a tie for its PPM low set in December 2009.

Audacy Classic Hits “105.9 Sunny-FM” WOCL rebounds up 9.2 to 10.2 to continue to sit atop the Orlando market. iHeartMedia CHR “XL 106.7” WXXL rises 7.4 to 7.7 to hold onto second. Cox Adult R&B “Star 94.5” WCFB trends up 6.5 -7.3 – 7.4 for third.

With its flip from Spanish Tropical to Christian AC midway through the monthly, 98.1 WNUE drops from a 2.5 to 1.4 share. That and HeartMedia’s “Rumba 100.3” WRUM drop from 5.2 to 4.7 helps Cox’ “Exitos 96.5” WOEX rise 2.2 to 3.1.

Beasley Classic Hits 96.3 KKLZ regains the top spot in Las Vegas with a 6.4 to 7.0 gain. iHeartMedia AC “Sunny 106.5” KSNE slides to second down 8.1 – 7.2 – 6.4. Two stations surge up to a third place tie as Audacy Hot AC “Mix 94.1” KMXB rises 5.0 – 6.7 – 6.1 and Christian AC 90.5 KSOS jumps 4.9 – 5.1 – 6.1 for what Huff notes is the highest share in the station’s history. Lotus Regional Mexican “La Buena 101.9” KWID falls to fifth with a 7.3 – 6.8 – 5.3 trend.

iHeartMedia’s duo of Classic Hits “94.5 3WS” WWSW (9.5 – 10.5) and Rock 102.5 WDVE (9.7 – 9.6) continue to hold the top two spots in Pittsburgh. Steel City Media Variety Hits “96.9 Bob-FM” WRRK holds in third 8.5 to 8.4.

iHeartMedia Alternative “105.9 The X” WXDX rises 4.9 to 5.8 for what Huff notes is its best month since April 2012. Trending downward is Audacy News/Talk 1020/100.1 KDKA (5.3 – 4.7 – 4.2).

The return of Reds baseball helps iHeartMedia News/Talk 700 WLW surge 9.1 to 12.7 to retake the Cincinnati lead. Cumulus Classic Hits 103.5 WGRR trends up 8.7 – 9.4 – 9.8 but falls to second. Hubbard CHR “Q102” WKRQ is up 5.5 to 6.2, while their Country “B105” WUBE (7.6 to 6.1) and AC “Mix 94.9” WREW (5.6 to 5.1) both slip.

Audacy Classic Rock 98.5 WNCX remains on top in Cleveland up 10.6 to 10.7. Audacy Classic Hits 105.7 WMJI rises 9.5 to 9.7, while News/Talk 1100/106.9 WTAM has an Indians related boost 6.9 to 8.6.

iHeartMedia Variety Hits “106.5 The Lake” WHLK trends up 4.9 – 5.8 – 6.4, but sister Country 99.5 WGAR falls 8.3 – 6.8 – 6.6.

Cumulus Media’s duo of Classic Hits 94.9 KCMO-FM (8.8 – 9.1) and Classic Rock “101 The Fox” KCFX (7.0 – 7.4) remain on top in Kansas City. Audacy News/Talk 98.1 KMBZ-FM rises 5.6 to 6.0 for third.

Audacy’s “610 Sports” KCSP gets a Royals based boost from a 1.5 to 3.5 share, but co-owned Country “106.5 The Wolf” WDAF-FM tumbles 6.3 – 5.4 – 3.8.

iHeartMedia Country 92.3 WCOL holds a sizeable lead in Columbus with an 11.3 to 10.6 drop. Saga Classic Rock “QFM 96” WLVQ (up 6.6 to 7.6) and iHeartMedia CHR 97.9 WNCI (falling 9.2 to 7.6) tie for second.

Trending upwards in Columbus are iHeartMedia’s Variety Hits “93.3 The Bus” WODC (2.7 – 3.2 – 4.0) and “Columbus Alternative 105.7” WXZX (1.2 – 1.3 – 2.0) which marks the highest share for the signal since September 2016.