Waterloo Media has returned Dance music to its HD Radio suite in Austin with the launch of “The Party” 93.3 KGSR-HD3.
“The Party” is being programmed by Krash Kelly, PD/morning host of Variety Hits “103.5 Bob-FM” KBPA, with the brand being promoted on KBPA’s website. The cluster had long featured the “Mega” Dance format, first on the 93.3 facility itself from 2001 to 2003 and then on KBPA-HD2 from 2009 to October 2020.
The station is positioning itself as “Austin’s Dance Music Channel” promoting a playlist of Electronic, House, Trance and Pop Remixes.