Following the move last week of Rock WVLZ from 106.1 to 850/93.7, Loud Media launched Alternative “Atomic 106” on what is now 106.1 WATO Oliver Springs/Knoxville TN.
Positioning as “Everything Alternative”, the station brings the format back to the Knoxville market for the first time since Midwest Communications flipped 94.3 WNFZ to Variety Hits “Jack-FM” in March 2019.
WATO will feature United Stations’ “The TJ Show” in mornings as it moves over from afternoons at sister 90s/2000s Hits 104.9 WKVL.
The new brand launched at 1:06pm today with U2’s “Atomic City”, Queens of the Stone Age “Go With The Flow”, and Social Distortion “Bad Luck”.