After swapping translators with News/Talk 1240 KFOR on Wednesday, Alpha Media has launched Variety Hits “Mix 103.3” on 1480 KLMS/103.3 K277CA Lincoln NE.
Positioning as “We play just about anything!”, the station launched at 12pm today with Rhianna “Umbrella”, Bruce Springsteen “Glory Days”, Ricky Martin “Livin La Vida Loca”, and Prince “I Would Die 4 U”.
The new format targets NRG Media’s market leading Hot AC “B107.3” KBBK to flank Alpha CHR 106.3 KFRX. The only AC and Classic Hits signals available in Lincoln are from stations primarily targeting the nearby Omaha market.