Inland Northwest Broadcasting Hot AC “My Radio 102.5” KRAO-FM Colfax WA has brought 24/7 Christmas music to the “Palouse” region of Eastern Washington and Northern Idaho for the first time as it became “North Pole 102.5” on Sunday morning.
Covering the Moscow ID and Pullman/Colfax WA area, KRAO-FM programming consultant Matt Mony said, “Bringing this format to the Palouse for the first time is a total win for INWB. I am so excited to see the listener response.”
Inland Northwest Broadcasting acting General Manager Jon Carsona dded, “We’re trilled to bring this listening experience to our audience for the first time on the Palouse. This is going to become a listening tradition for families on the Palouse for years to come.”
This story first appeared on radioinsight.com