After stunting for two hours with construction sounds, Cumulus Media has flipped Rhythmic CHR “Wild 104.9” KKWD Bethany/Oklahoma City OK to Variety Hits “Alice 104.9“.
The “Alice” brand was previously heard on 96.9 KQOB Enid from 2017 until the end of 2021 when Cumulus’ LMA of the station came to an end.
KKWD had a 1.8 share in the March 2022 Nielsen Audio ratings placing it well behind iHeartMedia CHR “KJ 103” KJYO’s 6.0. Perry Broadcasting Hip Hop “Power 103.5” KVSP does not subscribe to Nielsen. The new format mostly targets Tyler Media’s market leading Classic Hits 92.5 KOMA-FM‘s 8.2 share.
No word yet on the status of the KKWD staff.
The first hour of “Alice 104.9” featured:
- Journey – Don’t Stop Believin’
- Ed Sheerhan – Shape of You
- Bon Jovi – Livin’ On A Prayer
- Third Eye Blind – Semi Charmed Life
- Eurythmics – Sweet Dreams
- Queen – Bohemian Rhapsody
- Outfield – Your Love
- Coldplay – Clocks
- Def Leppard – Pour Some Sugar On Me
- Aerosmith – Sweet Emotion
- Red Hot Chili Peppers – Under The Bridge
- Simple Minds – Don’t You (Forget About Me)
- A-ha – Take On Me
- The Weeknd – Blinding Lights
This story first appeared on radioinsight.com