Aiir has announced that it is adding support to WhatsApp to its Studio Inbox, listener interaction platform.
WhatsApp joins station emails, Facebook and Instagram comments, form submissions and RSS feeds in the platform. The WhatsApp integration will also allow voice notes to be used on-air after being sent directly through Studio Inbox or downloaded for later and allows staffers to curate the messages to be used by a single show or entire staffs.
Aiir CTO Gav Richards stated, “We’re very excited to bring WhatsApp to Aiir’s Studio Inbox. As one of the most popular ways people communicate, it makes complete sense that radio stations want to connect with their audience this way too. Until now though, it’s been difficult for the on air team to handle. With WhatsApp in Studio Inbox, you can do even more in one place, making it incredibly powerful and even more useful. It’s an essential tool for broadcasters.”
Studio Inbox is available in the USA on barter by Premiere Networks, with cash deals available in UK, Canada, and the rest of the world.
This story first appeared on radioinsight.com