iHeartMedia has begun stunting with Christmas music on the former CHR “Y93” 92.9 KYYY Bismarck ND.
Branding as “Christmas 92.9“, the station will air holiday music through December 25. With stints as both Top 40 and Hot AC, the “Y93” branding had been in place on KYYY since 1975!
KYYY held a 2.9 share in the Spring 2021 Nielsen Audio ratings, placing it well behind Townsquare Media’s competing CHR “Hot 97.5” KKCT’s 5.7 share.
This story first appeared on radioinsight.com