Adthos scoops IBC’s Best of 2021: Radio World Award

Launched earlier this year, the Adthos platform combines an innovative ad-server designed specifically for radio, with Adthos Creative Studio which provides advanced text to speech and synthetic voice technology to create audio advertising on the go.

The first release of the platform featured first-of-a-kind ad-serving technology specifically created for radio and online streaming. The second release offers the first broadcast-quality AI- generated voice technology to create powerful, targeted advertising at a moment’s notice.

Demonstrating the possibilities, in November this year, the platform launched a readymade campaign for radio stations focused on encouraging vaccine uptake which could be downloaded and used for free.

Using Adthos Creative Studio it was possible to generate 13.000 geo-targeted creatives in 70 different languages, all within a matter of hours.

CEO of Adthos, Raoul Wedel says: “The team has worked incredibly hard on bringing Adthos to fruition and to receive independent recognition of everything we have achieved is fantastic. And we’ll have even more to share in 2022.”