Acast introduces interchangeable ad slots

Podcasting service Acast has introduced interchangeable ad slots, which can detect if a sponsor read slot hasn’t been sold on a show and delivers one in the space if so. This ad delivery automation increases Acast marketplace capacity by over 10%. Previously, the ad slots were either a sponsor ad read by the host or a pre-made ad… Read More

The post Acast introduces interchangeable ad slots by Bray Boland appeared first on Radio Today.