After closing on its $885,000 purchase of four of Forever Media’s Wheeling WV properties earlier this month, Cody Barack’s Ohio Midlands Newsgroup is preparing a change at Classic Rock “Rocky 96.5” WRQY Moundsville WV.
WRQY has crossed the “Classic” part out of its logo and is teasing a change for Monday, November 15 at 3pm.
WRQY flipped from a Sports/Active Rock hybrid to Classic Rock in March 2018 as it became the launch affiliate for Westwood One’s “Classic Rock X” network focusing on harder rock from the 70s through mid-90s. Despite the change, it has remained well behind iHeartMedia’s market leading Rock “Eagle 107.5” WEGW. WEGW led Wheeling in the Spring Nielsen Audio ratings with a 10.1 share, while WRQY trailed with a 3.9.
This story first appeared on radioinsight.com