Asia Pulse is an Asia Collective podcast series hosted by Elliott Danker in collaboration with M Group Asia, which take a look at what’s behind the pulse of Asia right now.
This weekly show aims to advise on business strategy in the region, with a focus on geopolitics, tech and business expansion within Asia.
Topics include defence cooperation and partnerships, Singapore’s place in ASEAN, cybersecurity and AI as well as growing a global leader. Audiences will be able to lean into insights to what businesses are thinking about when considering regional expansion and also see the link between geopolitics and how it affects trends as well as business considerations.
The show provides a good mix of industry experts and academics and you are able to get the different types of opinions from the experts as well as the tough questions that academics tend to ask.
Danker, who hosts the show, I left the radio scene after close to 20 years. He has pivoted several times within the media industry in Singapore from starting as a broadcast journalist to pop radio to sports tv and also as a part of the start-up team for Money FM 89.3 where he anchored the morning drive time show for over five years.
After leaving the stations earlier this year, he started his own media consultancy with an aim to help businesses build their brand through podcasting.
Danker says: “I believe that the data analytics that you can get from podcasting represents a more accurate way of building your content as well as meeting the clients’ needs. In the world of “on demand” podcasting represents an opportunity as there is a low barrier of entry and the convenience of the “pause button” is something that appeals to consumers. They are able to multitask while listening to the podcast and are not bound to their driver’s seat to only be able to complete content while driving like how radio tends to depend on. The ease of sharing a podcast via social media is also a great way to gain new audiences and of course, it makes access to guests so much easier. With that in mind, I think podcasting is a great tool for brands to build and reach audiences as a great marketing tool.”
This story first appeared on RadioInfo.asia