After returning to all-Christmas this year after skipping it in 2023, iHeartMedia has flipped Rhythmic AC “Movin 107.7” WMOV-FM Norfolk VA to a more Gold based CHR presentation as “Party 107.7“.
Positioning as “Feel Good Hit Music”, the station is touting core artists as including Sabrina Carpenter, Rihanna, Eminem, Ariana Grande and Shaboozey and launched at midnight with The Weeknd “The Hills”, Soulja Boy Tell ‘Em ft. Sammiie “Kiss Me Thru The Phone”, Teddy Swims “Lose Control”, Ashanti “Foolish”, and Beyonce “Irreplaceable”.
As revealed on Monday, WMOV-FM will begin carrying Premiere Networks’ “The Fred Show” on Monday, January 6 becoming the third affiliate of the “103.5 Kiss-FM” WKSC-FM Chicago based morning show along with “G105” WDCG Raleigh NC. One of the Fred Show co-hosts, ‘Showbiz Shelly’ is based in Norfolk, and also hosts middays on WMOV-FM as Michelle Love.
The new format keeps WMOV-FM positioned between Audacy Rhythmic CHR “Z104” WNVZ and Hot AC “94.9 The Point” WPTE.
iHeartMedia New England and Virginia Areas Senior Vice President of Programming David Miller commented, “With the launch of Party 107.7, we are flipping the switch on traditional radio in Norfolk, offering our listeners an exciting mix of music and entertainment that keeps the party alive all day long.”
This story first appeared on radioinsight.com