Rob Austin’s The Mountain of Chico Inc. has launched Hot AC “105.7 The Mountain” on Butte Broadcasting’s 105.7 K289CH Chico/104.9 KYIX-HD3 South Oroville CA.
Positioning as “Chico’s Hits and Throwbacks” and programmed by Robert Paul, the station is focusing on music from the 1990s to now with a Pop/Alternative lean. The Mountain will run jockless and commercial-free at launch with USRN’s The TJ Show to be added for mornings and Liveline with Mason at night.
The new brand replaces Oldies “Sunny 105.7“.
This story first appeared on radioinsight.com