Radio’s continued global potency in attracting and keeping mass audiences while maintaining trust and entertaining people is being championed today, as part of World Radio Day.
Commercial Radio & Audio CEO Ford Ennals says “On World Radio Day, we’d like to thank the thousands of people working in the industry, dedicated to ensure that radio delivers entertainment, trusted news, emergency broadcasts, music and connection to millions of Australians listening across the nation.”
“Commercial radio provides 7,000 full time equivalent jobs, across a range of expertise, with over 2,000 employed in regional areas. A career in radio is like no other.”
“For 100 years, commercial radio has made an invaluable contribution to Australia’s culture, sense of community and economy, and, as today’s World Radio Day acknowledges, the best is yet to come.”
More information on the UNESCO World Radio Day here.
This story first appeared on Radio Today