After three plus years as “New Country 99.1“, Townsquare Media has returned the heritage “K99” branding to 99.1 KUAD-FM Windsor/Fort Collins CO.
No other changes accompanied the rebranding as the station continues to position as “Northern Colorado’s New Country”. The station continues to feature A.J. Battalio and Shelby ‘Maxx’ Cohen in mornings, Townsquare’s national voicetracker Jessica ‘Jess on the Job’ Rose in middays, Brand Manager Matt Sparx in afternoons, “Taste of Country Nights” with Evan Paul in evenings, and Townsquare’s national “Third Shift with Brett Alan” in overnights.
KUAD-FM rebranded as “New Country 99.1” in February 2019 following the departure of 30+ year morning team “The Good Morning Guys” of Brian Gary and Todd Harding. The “K” branding has since begun being used in the market by Loud Media Classic Country “K96.9” KYAP Nunn.
KUAD-FM tied for fourth in the Fall 2021 Nielsen Audio ratings with a 3.5 share in a crowded Country marketplace that also includes iHeartMedia’s “Big 97.9” KXBG plus stations from the adjacent Cheyenne WY and Denver markets.
This story first appeared on radioinsight.com