Draper Media has completed its format restructuring in Salisbury/Ocean City following the purchase of CHR “OC104” 103.9 WOCQ Berlin and Oldies “Kool Oldies 104.3/105.1” W282AW Salisbury/W286BB Ocean Pines MD from Adams Radio Group.
The company launched “Coast Country 103.9/106.3” at noon today. WOCQ, which had been redirecting listeners to new sister Hot AC 102.5 WBOC-FM, has taken on new WRDE-FM call letters. The formerly separate “Chesapeake Country 106.3” WCEM-FM Cambridge MD adds coverage in the northwestern part of the market.
The “Coast Country” brand and WRDE-FM call letters were selected to create crossover with co-owned NBC affiliate “WRDE Coast TV” WRDE-LD including hourly news reports on the station, just as WBOC-FM does with WBOC-TV. The station will feature the syndicated “Big D & Bubba” in mornings. April Brilliant moves from middays at WBOC-FM to the same timeslot. Jason Lee, who has worked at multiple stations in the market, joins as afternoon host. Compass Media’s “Taste of Country Nights” rounds out the weekday lineup.
The new format creates an in-market competitor to iHeartMedia’s “Froggy 99.9” WWFG and a few rimshots covering parts of the market.